Case studies

The work, with the numbers attached

Every entry carries a measured result and when it was measured. Nothing is published here without a figure behind it.

audiotrader.co.uk, the relaunched Audio Trader store

Audio Trader · music gear recommerce · Platform build and AI pricing

From zero to £1.5m turnover in two years on an AI pricing and operations platform we built ourselves

Secondhand gear only makes money if it is priced right at intake. I built Prism, the platform that values gear from live market prices in 15 seconds instead of 15 minutes, runs intake, inventory and listing, and sells across Shopify, eBay and Reverb from a single stock pool.

Result: £1.5m turnover in 2 years
Timescale: Trading from May 2024

The Overlook library view, browsing Rendezvous Cinema's posters and DVDs by tag, condition and stock

Rendezvous Cinema · film memorabilia retail · Ecommerce and marketplaces

Replaced the eBay publisher behind 36,000 live listings in 15 days, before the old one switched off

A specialist retailer of original cinema posters and physical media, with 36,000 live eBay listings routed through a third-party publisher that announced it was closing. I built Overlook, the inventory and listing system that took over publishing and order routing, and landed the switch two days before the deadline.

Result: 36,000 listings in 15 days
Timescale: 2024 to present

The Monk app on a phone, showing plunge count, minutes and average temperature against a background of ice

Monk · connected consumer hardware · Technical leadership

Connected ice bath app shipped on iOS and Android with 40+ wearable integrations, for a founder with no in-house tech lead

A smart ice bath needed an app that controlled the hardware, synced with Whoop, Oura, Garmin and Fitbit, and coached users from 10°C down to 3°C. I selected the development partners, steered the app to launch on both stores and held third parties to the standard the founder needed.

Result: Live on iOS and Android
Timescale: 2.5 years, fractional

Andertons Music Co · music retail · Replatform

Moved one of the UK's best-loved music retailers off IBM WebSphere with organic traffic protected

Andertons ran on a legacy IBM WebSphere Commerce estate that was holding the business back. I worked alongside the Head of Technology and Lee Anderton on the 14-month replatforming programme to BigCommerce, with one objective above all others: keep the search traffic that a retailer of this profile lives on.

Result: Organic traffic held
Timescale: 14 months

World of Books charity partnerships page, with a collection van being loaded and a quote from Benjamin Edwards as IT Director

World of Books · recommerce · Replatform and scale-up

Replatformed in three months, then grew the direct channel from 1% to 55% of group turnover

A £120m marketplace-dependent business needed its own channel. I moved worldofbooks.com from Magento to a headless Commercetools stack in three months, then scaled it from £100k to £4.7m a month across seven storefronts while growing the technology team to 75 and more.

Result: 1% to 55% of turnover
Timescale: 3 months to replatform

Yours could be next

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